Secure Tomorrow

Design | Visual Identity

Secure Tomorrow is a BT tech festival where boffins get together and talk about cyber security and sustainability. At the time, I was surprised that those two subjects were brought together, but now we know how much water AI is busy guzzling, it seems like it probably is a good idea.

For the identity, I wanted to avoid predictable imagery of shields and wind turbines, focussing instead on feelings of strength and light. The winning design combined BT’s Energy Type with organic textures to make a forward-pointing wordmark, which was then cropped into and used as a background for the various areas of the festival.

3D work by Chukwudi Okoro.

The runners-up

A few other options that I worked on...